“There is only one boss. The customer. And he can fire everybody in the company from the
chairman on down, simply by spending his money somewhere else.”
~ Sam Walton
Larson Companies is a family business. Richard D. Larson was born and raised in Eau Claire, Wisconsin. Larson invested in his roots when he began his first company in 1963, Northwest Fabrics, in Eau Claire, WI. Larson later sold Northwest Fabrics to Peavey Company. The earnings from the sale were in part the foundation to build Larson Companies to what it has been, what it is
today, and what it will be in the future.
Richard’s son Thomas now leads the company with a vision and passion for the hospitality sector. Thomas has developed a Guest philosophy which defines and differentiates Larson Companies
from others within the hospitality sector. Thomas states, “Our Guests are the reason we exist. Our mission and vision provide a focus for us to exceed our Guests’
expectations each time they visit one of our facilities. As a way to honor them, you will see Guests proudly and intentionally capitalized throughout company documents.”
The principals believe deeply in giving back to the communities which have invested so generously in them. Below is a timeline
that shares some of the history and accomplishments. It is not exhaustive, rather it includes a few highlights and accomplishments over the years.